The country’s largest retailer is rolling out six franchise‑run Wienerschnitzel counters that let customers tackle errands and chili‑cheese cravings in one trip.
American shoppers love convenience—and Walmart is betting they also love hot dogs. By fall 2025, six Walmart Supercenters from California to New Mexico will feature full‑menu Wienerschnitzel restaurants, expanding the grocer’s long tradition of housing fast‑food partners right next to the checkout lanes.
Walmart expands its one‑stop‑shop concept by hosting the iconic West Coast hot dog brand
Wienerschnitzel started as a roadside stand in Wilmington, California, back in 1961. Today the chain operates roughly 340 units in 13 states and is hungry for new, non‑traditional real estate. Airports, military bases, and now big‑box stores are all on the table. The Walmart deal promises steady foot traffic and visibility that few strip‑mall sites can match. Not a bad recipe, right?
Six pilot locations across the Southwest will open by fall 2025, with more sites already under review
Below are the first stores slated to add the yellow‑and‑red counter:
| City | State | Target season |
|---|---|---|
| Alamogordo | New Mexico | Summer 2025 |
| Bakersfield | California | Fall 2025 |
| Colorado Springs | Colorado | Summer 2025 |
| Puyallup | Washington | Fall 2025 |
| Reno | Nevada | Summer 2025 |
| Tempe | Arizona | Fall 2025 |
That means Walmart shoppers can soon grab chili cheese dogs, Tastee Freez shakes, and fries without trekking to a separate drive‑thru. For families racing between grocery aisles and soccer practice, the timing could be perfect.
What the in‑store partnership means for budget‑minded diners and multi‑unit franchise investors alike
For customers, the win is obvious: affordable comfort food served steps from the produce department. Most items on the Wienerschnitzel menu sit well under $6, a price point that dovetails with Walmart’s value reputation. But the deal also signals fresh opportunity for franchisees.
“High‑traffic real estate with built‑in demand”—that’s how company executives describe the draw of Walmart’s 4,600‑plus U.S. stores. Multi‑brand operators looking to diversify can now do so without negotiating separate leases or building freestanding restaurants.
Still, questions remain. Will shoppers embrace hot dogs the same way they once flocked to in‑store McDonald’s counters? And could the concept scale beyond six locations if demand soars? Walmart and Wienerschnitzel aren’t tipping their hands just yet, but both sides say the format offers “modernized footprints” and “new audiences” that could spark a larger rollout.
Walmart’s partnership with the world’s largest hot‑dog chain blends value pricing and grab‑and‑go dining under one roof. If the initial half‑dozen units perform, a coast‑to‑coast expansion could follow—meaning your next grocery run might end with a chili cheese dog in hand.