McDonald’s confirmed this week that its most‑requested discontinued menu item—the Snack Wrap—will return to U.S. restaurants on July 10, 2025, ending nearly a decade of pining from drive‑thru regulars. It’s been nine years since diners could grab the tortilla‑rolled bundle of crispy chicken, lettuce and cheese, but the countdown is now on.
Why the snack wrap left menus and what persuaded McDonald’s to reverse course
Introduced in 2006, the Snack Wrap found itself benched in 2016 when franchisees complained the delicate assembly slowed service. Yet requests never stopped. Last December, McDonald’s USA president Joe Erlinger teased the comeback on “Good Morning America,” promising fans the cult item would re‑appear sometime in 2025.
When a cryptic “0x.14.2025” teaser appeared on Instagram this spring—followed days ago by “snack wrap is back 07.10.25”—loyalists knew the wait was almost over. Before you mark your calendar, check this quick timeline:
• July 10 – Nationwide launch of Snack Wraps in two builds.
• August – Regional ad blitz and rumored $5 combo promotion.
• Fall 2025 – Permanent placement within the new McValue platform.
Missed the last drop? Ready to set a phone reminder?
Two flavors return, but here is how spicy and ranch snack wraps differ today
The reboot brings a choice of heat or cool:
| Build | Sauce | Heat level | Calories* |
|---|---|---|---|
| Spicy | Habanero Spicy Pepper | Medium‑high | 380 |
| Ranch | Classic cool ranch | Mild | 370 |
*Preliminary nutrition posted by McDonald’s; final figures may vary.
How the comeback fits into the broader fast‑food chicken sandwich wars of 2025
Just one day before McDonald’s broke its news, Popeyes unveiled its own Chicken Wrap line, a $3.99 limited‑time rival rolling out nationwide this summer. Was that the nudge McDonald’s needed? Maybe—but executives say the decision stemmed from listening sessions that highlighted a craving for portable value. Analysts believe adding a wrap, not just another bun, keeps McDonald’s competitive without cannibalizing its McCrispy sandwich sales.
Set July 10 on your phone, download the McDonald’s app for possible early coupons, and expect lines—long ones. After that, grab extra napkins, take that first nostalgic bite, and decide whether nine years of longing was worth it. See you in the drive‑thru.