Torrid shoppers, take note: the California-based clothing chain says as many as 180 \u201cunderperforming\u201d locations could disappear by the end of 2025 as the brand pivots harder toward e-commerce. The announcement came during Thursday\u2019s first-quarter earnings call, where CEO Lisa Harper framed the downsizing as a cost-cutting move designed to \u201caccelerate digital transformation\u201d and protect future growth.<\/p>\n\n\n\n
Harper acknowledged that Q1 net sales slid 4.9 percent year over year, dropping from $279.8 million to $266 million, while comparable sales fell 3.5 percent and gross profit margin slipped to 38.1 percent. Still, she told investors the brand is \u201cin a strong financial position\u201d and ready to reinvest in customer acquisition and omnichannel upgrades. After all, roughly 70 percent of total demand already comes from digital orders, and a whopping 95 percent of customers participate in the Torrid rewards program.<\/p>\n\n\n\n
Wondering if your local Torrid is on the chopping block? The company hasn\u2019t published a full closure list yet, but it has already shuttered 26 stores since May 4, 2024\u2014two of them during the first quarter of 2025\u2014leaving 632 U.S. locations in operation. By eliminating fixed costs tied to slower malls and high-rent outlets, Torrid expects to funnel more cash into faster fulfillment, targeted marketing, and fresh product drops tuned to online trends.<\/p>\n\n\n\n Those numbers underscore the urgency behind the store-reduction strategy. Yet Harper insists the chain can \u201cdeliver top- and bottom-line growth\u201d once the heavy lifting is done.<\/p>\n\n\n\n Torrid plans to stagger closures throughout the year, prioritizing sites with declining foot traffic or overlapping trade areas. Store associates will receive transfer opportunities \u201cwhenever possible,\u201d according to management, though severance packages are on the table for roles that cannot relocate.<\/p>\n\n\n\n For customers worried about losing in-person fitting rooms, Torrid says its revamped sizing guides, free returns, and expanded virtual styling sessions will bridge the gap. Have Torrid Cash coupons stashed in your purse? Don\u2019t panic\u2014the retailer confirms all loyalty perks will remain valid online and in any surviving stores. Below, you have a resume:<\/p>\n\n\n\nMetric<\/th> Q1 2024<\/th> Q1 2025<\/th><\/tr><\/thead> Net sales<\/td> $279.8 million<\/td> $266 million<\/td><\/tr> Comparable sales<\/td> \u2013<\/td> \u20133.5 %<\/td><\/tr> Gross profit margin<\/td> 41.3 %<\/td> 38.1 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n What shoppers and employees need to know about the 2025 closures and the shift to online buying<\/h2>\n\n\n\n