The retailer will shut 66 more locations in 2025, pour cash into tech\u2011heavy remodels, and add smaller luxury outposts as it races to stay relevant.<\/p>\n\n\n\n
Shoppers who grew up meeting \u201cunder the big red star\u201d might be wondering, is my local Macy\u2019s next?<\/em> The 166\u2011year\u2011old chain confirmed it will close 66 \u201cunder\u2011productive\u201d stores early next year\u2014part of a blueprint to shutter 150 locations in total by 2027 while modernizing the rest.<\/p>\n\n\n\n Macy\u2019s new CEO Tony\u202fSpring calls the strategy \u201ca strong call to action\u201d that balances cost cuts with fresh investment. The company says roughly $700\u202fmillion<\/strong> unlocked from real\u2011estate exits will be funneled into sleeker stores and better digital tools. So, what stays and what goes?<\/p>\n\n\n\n Sounds ambitious, right? Yet Macy\u2019s insists the trio of moves will recapture shoppers drifting online without abandoning iconic in\u2011person experiences.<\/p>\n\n\n\n First, the closures. By holiday\u202f2025, nearly one\u2011third of Macy\u2019s pre\u2011pandemic fleet will be gone. Second, the chain will open 30 compact \u201cMarket by Macy\u2019s\u201d units averaging 50,000\u202fsq\u202fft\u2014about a quarter of a traditional box\u2014to place popular items closer to suburban customers. <\/p>\n\n\n\n Third, luxury growth rolls on: 15 new Bloomingdale\u2019s and 30 Bluemercury shops are slated, tapping consumers who still splurge on premium labels even in choppy economic times.<\/p>\n\n\n\n After that? Macy\u2019s hints at more marketplace partnerships and possible price tweaks if U.S.\u2013China tariffs ratchet higher, a reality CFO\u202fAdrian\u202fMitchell flagged to investors. Below you have the timeline of closures and investments Macy\u2019s has mapped out through 2027:<\/p>\n\n\n\nWhat Macy\u2019s \u2018A\u202fBold\u202fNew\u202fChapter\u2019 means for everyday shoppers nationwide<\/h2>\n\n\n\n
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Three strategic pillars driving Macy\u2019s shift toward smaller curated store formats<\/h2>\n\n\n\n
Move<\/th> Number of stores<\/th> Target date<\/th> Goal<\/th><\/tr><\/thead> Close under\u2011productive Macy\u2019s<\/td> 150<\/td> End\u202f2027<\/td> Reallocate capital<\/td><\/tr> Remodel \u201cgo\u2011forward\u201d Macy\u2019s<\/td> 350<\/td> Ongoing<\/td> Elevate experience<\/td><\/tr> Launch Market by Macy\u2019s<\/td> 30<\/td> 2026<\/td> Local convenience<\/td><\/tr> Add Bloomingdale\u2019s<\/td> 15<\/td> 2027<\/td> Luxury apparel<\/td><\/tr> Add Bluemercury<\/td> 30<\/td> 2027<\/td> Prestige beauty<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n