{"id":1483,"date":"2025-06-16T16:00:00","date_gmt":"2025-06-16T21:00:00","guid":{"rendered":"https:\/\/talent24h.okdiario.com\/united-states\/?p=1483"},"modified":"2025-06-16T05:10:31","modified_gmt":"2025-06-16T10:10:31","slug":"confirmed-a-wave-of-closures-is-affecting-major-plus-size-fashion-brands-across-the-united-states","status":"publish","type":"post","link":"https:\/\/talent24h.okdiario.com\/united-states\/confirmed-a-wave-of-closures-is-affecting-major-plus-size-fashion-brands-across-the-united-states\/","title":{"rendered":"Confirmed: A wave of closures is affecting major plus-size fashion brands across the United States"},"content":{"rendered":"\n

Plus\u2011size retailer targets underperforming locations as it doubles down on e\u2011commerce.<\/p>\n\n\n\n

Torrid Holdings Inc. will close 180 \u201cunderperforming\u201d stores across the United States after a rocky first quarter that saw net sales dip 4.9\u202fpercent and losses reach $7.3\u202fmillion. The move, confirmed in the June\u202f5 earnings report, aims to curb fixed costs and redirect cash toward online growth.<\/p>\n\n\n\n

What falling first\u2011quarter sales figures reveal about Torrid\u2019s changing market<\/h2>\n\n\n\n

The retailer\u2019s net sales slid from $279\u202fmillion in Q1\u202f2024 to $266\u202fmillion this year, while gross margin narrowed to 38.1\u202fpercent. Ouch. Yet CEO Lisa\u202fHarper insists the brand remains \u201cfinancially solid\u201d and forecasts 2025 revenue between $1.03\u202fbillion and $1.055\u202fbillion. How? By trimming real\u2011estate expenses and meeting customers where they already shop\u2014online, where roughly 70\u202fpercent of transactions now occur.<\/p>\n\n\n\n

Key metric<\/th>Q1\u202f2024<\/th>Q1\u202f2025<\/th><\/tr><\/thead>
Net sales<\/td>$279\u202fM<\/td>$266\u202fM<\/td><\/tr>
Gross margin<\/td>41.3\u202f%<\/td>38.1\u202f%<\/td><\/tr>
Net income<\/td>$0.4\u202fM<\/td>\u2013$7.3\u202fM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Numbers tell the story: brick\u2011and\u2011mortar traffic is cooling while e\u2011commerce heats up. Therefore, Torrid\u2019s plan to \u201coptimize the retail footprint\u201d looks less like retreat and more like realignment.<\/p>\n\n\n\n

How Torrid\u2019s online push and store closures could reshape plus\u2011size retail<\/h2>\n\n\n\n

Consumers have grown comfortable ordering extended sizes from their couches\u2014free returns and detailed fit guides help. Torrid will reinvest store savings into faster shipping, customer\u2011acquisition campaigns, and app upgrades. Could that set a template for other specialty retailers? Quite possibly. After all, competitors such as Lane Bryant and Eloquii are also leaning harder on digital storefronts.<\/p>\n\n\n\n

Here\u2019s what shoppers can expect next:<\/p>\n\n\n\n